Strategy_lr

Brand: McKinsey & Company Operations Practice

The Operations Practice at McKinsey & Company comprises of 5 service lines and 100s of consultants, located around the world. Within one month of Nicole’s initial brand presentation to the Practice, the sub-brand rolled out globally and was immediately followed with a customised 24 page brochure and 100+ page Powerpoint presentation for McKinsey’s Supply Chain service line, shown here.

Frameworks: the lower right image is a ‘framework’. This is a specific form of graphic design where an elusive idea, such as how to depict growth or transformation, needs to be shown in a chart format. The example is a simple but effective one Nicole developed for McKinsey’s Operations Practice.


Related Work

  • BRAND DESIGN :: Creating a brand system for your organisation is what NW Studio is all about.

    Your brand says everything about your company. Nicole understands the importance of capturing the essence of your organisation.

    “I have many years of experience in creating and implementing brands. I understand how to promote your company’s dynamic vision through colour, imagery and typography and how to apply the brand system to a wide range of formats. When adhering to an existing brand I understand the simultaneous need for consistency and innovation.”